CHLOE KELLY MURAL • DORITOS

To kick-off the new campaign from Doritos, ‘For the Bold in Everyone’, we teamed up with Lioness Chloe Kelly to unveil a massive 2,774 foot mural in Manchester, encouraging people to ‘crunch’ stereotypes in sport and beyond. The mural features Chloe’s record-breaking 69mph shot from the Women’s World Cup, a penalty more powerful than any shot recorded in the top England men’s football tournament in 2022/23. Research found that only one in six UK adults believed that the record had been set by a woman. Therefore, Doritos created the mural to encourage people to rethink their own personal biases and embrace their own edges, challenging stereotypes both on and off the pitch.

Alongside the mural reveal we facilitated interviews with Chloe Kelly and top media outlets such as The Independent, Mail Online, BBC Look North and talkSPORT. 100+ pieces of coverage were achieved across national, consumer, regional, and broadcast media.