WALKERS SANDWICH SHOP • WALKERS
We helped Walkers reignite the nationwide #CrispIN or #CrispOUT debate by partnering with independent sandwich shops across the country to bring bespoke crisp sandwich menus, including one by London-based ‘sandwich guru’ Max Halley that featured a Monster Munch Sandwich for lovers of pickled onion.
The campaign gained 120 pieces of coverage including a mention on ITV This Morning, not to mention an OTS of 6.8M!