THE GIVE BACK EXPRESS • TESCO

With FareShare and the Trussell Trust expected to provide food support for more than 1.2 million people over the Christmas 2022 period, we helped Tesco team up with the charity partners to launch The Give Back Express – their first ever ‘reverse supermarket’ - to help raise awareness of the record demand facing UK food banks. The store was opened to coincide with ‘Black Friday’, visitors were encouraged to put their money to a good cause in place of purchasing items that they might not need. In addition to raising more than £20,000 from donations to the pop-up, the activity also helped contribute to highest number of donations to the nationwide Tesco Food Collection initiative that the supermarket had received throughout its ten-year charity partnership.