FLAMING BILLBOARD • DORITOS X BURGER KING

When Burger King partnered with Doritos, we knew we had to do something unexpected to differentiate from other brand partnerships - what’s more, earned was the only live channel at the time. We were given the advertising  platform ‘no smoke without fire’ and after weeks of hints on both brands’ socials, we combined BK’s flame-grilling expertise with Doritos iconic tortilla chip to confirm  the launch with a never-been-done-before stunt. The launch delivered 800m impressions and two weeks later 7m adults in the UK still remembered the stunt.