WE SHOUTED OUT SOME LOVE ON FATHER’S DAY

An influencer-led campaign for Tesco

THE CHALLENGE
To drive positive engagement around Father’s Day for the second year of the Tesco Tannoy Takeover.

PEOPLE-FIRST INSIGHT
In its first year, Tesco inspired people with an ad for the Tannoy Takeover, but people are more motivated by real stories than an ad.

THE STORY
Tesco launched the Tannoy Takeovers which enabled customers to declare their love in public. In the run up to Father’s Day, customers could record a special message for their dads online and then book in a time slot at various Tesco stores where they could surprise their dads with a heartfelt message across Father’s Day weekend.

We worked with influencers to drive positive conversation online and take the ATL featuring the Tannoy Takeover into the real world.

Influencers from across the UK went into stores to surprise their dads and partners with special Father’s Day messages, thanking them for everything they have done for them over the years.

THE OUTCOME

The influencers brought the Tannoy Takeovers into the real world with authentic video content and accompanying blog and social posts. This resulted in various blog posts and social posts featuring authentic video content of the moment the influencers surprised their dads and partners. 6 influencers went into store to surprise their dads, which resulted in 6 pieces of video content, 28 social posts, 5.9k social engagements, 138k potential reach across platforms and 4.28% above average engagement rate.