WE SET UP HOME FOR TESCO

THE CHALLENGE
Establish Tesco as a credible homeware brand and showcase new trends for the upcoming Autumn and Winter season.

PEOPLE-FIRST INSIGHT
Visually appealing and inspiring ‘real life’ settings are more likely to be shared on social than products set in a staged environment.

THE STORY
We hosted a two-day launch event in Soho to showcase key items from the Fox & Ivy range, and the Tesco Sweet Chestnut and Oslo trends. New pieces from the upcoming season were expertly styled into chic vignettes throughout the venue, with products backdropped by floral installations directly inspired by the patterns and palettes within each of the trends.

A pop-up design studio was situated at the heart of the event to bring to life the Design Team’s creativity and Steven Rowe (Head of Design at Tesco) and his team were on-hand to talk about what inspired each of the collections. After touring the event, attendees were gifted Tesco branded goody bags which included two premium gifts from the range.

THE OUTCOME

83 media attended the event across 77 titles including The Telegraph, Real Homes, Women’s Health and Elle Decoration. 107 social media posts from journalists at the event reached over 113,000 people.