To bring the nation’s love of gravy into a new era, Splendid Communications has launched a fiery new campaign for Bisto Peri-Peri Gravy, inspired by Britain’s growing appetite for bold, adventurous flavours.

The campaign, which spans consumer PR, influencer and experiential, follows new research commissioned by Splendid revealing that the average Brit enjoys 5.6 litres of gravy each year — adding up to nearly two months of their life spent eating food with gravy.

The findings also revealed that gravy now ranks as the UK’s second-favourite sauce (16%), behind only ketchup (17%), and ahead of mayo (14%). But it’s younger consumers leading a shift towards experimentation — with 41% of 18–34-year-olds adding spice, wasabi, or even peanut butter to their gravy.

To bring this behaviour to life, Splendid developed a bold new creative platform celebrating Bisto’s Peri-Peri Gravy — a modern twist on a British classic — and enlisted Diversity star and self-confessed Peri-Peri superfan, Perri Kiely, to serve it up to the nation.

The agency rolled out an eye-catching sampling activation in Trafalgar Square, where Perri dished out 1,000 portions of chips loaded with the new spicy gravy, bringing the campaign’s insight to life through a playful, high-energy experience that connected with younger audiences.

Splendid also led the earned media and influencer strategy, with content capturing Brits’ reactions to the fiery new flavour shared across national media and Perri’s own channels, including an Instagram giveaway and video content showcasing the nation’s love of spice.

Kate Drew from Bisto Peri-Peri Gravy commented:

“Brits are more adventurous than ever with their food, and gravy is no exception. With Bisto Peri-Peri, we’ve taken a much-loved favourite and added a bold new twist that reflects the nation’s growing love of spice. Whether it’s with chips, chicken or something a little unexpected, this launch is all about giving people a new way to enjoy a flavour they already know and love.”

Alec Samways, CEO of Splendid Communications, added:

“Bisto is one of the nation’s most iconic comfort brands, so we wanted to create a moment that felt both nostalgic and new. By pairing strong cultural insight with a charismatic, relevant talent like Perri Kiely, we’ve reignited Britain’s passion for gravy — this time with a spicy twist. It’s about driving talkability, taste, and cultural heat.”