Building a global platform with local soul.
We returned lost teddies, sparking joy, engagement, and brand love
We highlighted a real family pain point: lost children’s teddies disrupt travel. The campaign tapped into parental emotions, embedding Heathrow Express in a relatable conversation.
No one else told the story of lost teddies. Partnering with Loved Before, we turned a common stressor into a heartwarming, purpose-led initiative that naturally aligned with family-friendly travel.
Strategy, creative, and execution worked seamlessly: research-led media pitches, social content, and broadcast coverage delivered one cohesive story, ensuring consistent messaging across every touchpoint.
Operation Teddy Rescue built an evolving story, combining human interest with practical support. Social, media, and broadcast amplified a campaign designed to engage, share, and grow brand warmth over time.
